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Applying Feng Shui Techniques in Staging Homes for Sale

By Marsha Cheung Golangco

All real estate marketing professionals want to sell their listings quickly and effectively. The ancient wisdom of feng shui is a system that can be applied easily in modern marketing efforts. The end results will enhance the general attractiveness of the physical settings of the environment and the buildings.

In general, feng shui works well together with the real estate principles of "staging" the home for sale. It is a useful tool to "quality check" the house, both the interior and exterior settings. Feng shui helps to prepare the house to become more vibrant and beautiful, creating affinity to the prospective home buyers.

FOUR BASIC STEPS TO ENHANCE ATTRACTIVENESS IN A SPACE

1. Clean up and get rid of any "dirty" elements. A clean space speaks of a clean life. Get rid of dust, dirt and toxins that pollute the space. This will give the area a feeling of freshness and cleanliness.

2. Remove the clutter. This is to clear out and get rid of useless or unwanted things. It helps to create additional space to an area, plus a sense of openness and freedom.

3. Organize the space. Organization is a process of creating order and harmony. The act of organizing a given space will harmonize that space while it helps to organize a person's thoughts or emotions.

4. Proper placement of objects, such as furniture, fixtures and home accessories, will give a sense of order and harmony in the house. Ideally, objects should be placed away from the entrance of a room as they create obstacles or blockage at the point of entry to the space.

These are basic and simple feng shui steps to follow that can be achieved with very little effort. The end results will give a sense of cleanliness, openness, harmony and freedom. In addition, it will also create good feelings for buyers when they walk through the house.

Simple tasks, such as painting the exterior and interior of the house, removing dead plants and planting fresh ones, and removing unnecessary furniture and other items, will all help to simplify the home environment, making it more inviting and welcoming to prospective home buyers.

February 2008 Builder Architect Edition Issue

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